Our complete line of Marmot products available now at Northern Outfitters. This ad was created for their website to drive traffic from the homepage to the main collection or sale page. We discovered after running several ads for this client that the more specific ones were in fact more successful in terms of conversions and clicks in general. This went to a collection of products, all 30% off. This allowed us to cast a slightly wider net than the marketing of an individual product, however those individual product ads tended to result in a longer average visit to the site.
This is probably due to the fact that the visitor knew exactly what to expect when clicking on the singular ads.
Check out the Complete Marmot Collection at Northern Outfitters.